Wednesday, 28 January 2015

@Alan -- {Adaption A} 17: Botox Fact: Minimalist Layout Attempt (B&W)

Which, if any, do you feel is the most successful?








New Influences
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5 comments:

  1. For me, the 'is' is lost in the plunger in numbers 2 and 3... it reads as 'Botox the World'! (The 's' of 'World's' is also not visible on those ones.) Don't forget that you are only going to have about 5 seconds for each fact (allowing a few seconds for opening and closing credits), so it needs to be instantly readable.

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    1. ...although I have just looked at the brief again, and you can go up to 2 mins in length, so some of your slides could be a little longer...

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    2. That gives me a nice bit of leeway :)

      My preference is 05, but if the = sign makes sense then I could go with 06 instead. Is the "IS THE" text readable enough in 05?

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  2. The 'is the' is readable in 5. Is this the font you will be using throughout?

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    1. Ah excellent and definitely not, I've only used that font in this section because it works nicely to form the syringe - it is far too blocky to be used as a primary font, also it's Propaganda style would give the wrong impression.

      That's a point, if I were to make 01's "is the" text larger, and include the " 's " would that be better?

      For my primary fonts,
      I'm thinking a combination of 'Retro Town' for my general text
      http://www.dafont.com/retro-town.font?text=Botox+is+the+world%27s&fpp=100

      'Friday 13' for scary/gross related words
      http://www.dafont.com/friday13.font?text=DEADLIEST

      And 'Science Fair' for emphasis on "sciency" words such as oxygen micro-particle

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