@Phil [Minor Project] 13: 'Elements Academy' Logo Colour Tests

Following feedback on my previous post, I have happily taken thumbnail 23 forward into the colour stage and produced 41 different colour scheme variations (labelled 38-77). Adobe Color CC (formerly Adobe Kuler) has been an invaluable asset in gaining interesting and exciting colour combinations. My primary favourite thumbnail is 62...

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It's interesting to note that the yellow ACADEMY text of 67 is far too bright when placed on a white background, whilst 73's teal+red combo appears to be slightly jarring to the eye. On the other hand I find 62's combination of the light & dark mint colours with slightly off-white ELEMENTS text quite appealing.

Thumbnails 38-77

38-57 & White BG

38-57 & Black BG

58-77 & White BG

58-77 & Black BG

New Influences

Adobe Colour CC

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[Minor Project] 12: Logo Thumbnails 01-37 & Influence Map

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Logo Thumbnails 01-37

Logo Influence Map

For thumbnails 05-08 I attempted some colour tests, however I quickly decided to return to thumbnailing in black & white so I could focus on the shape of the logo first, rather than its colour. The base font I used for the logo text is Helvetica, as inspired by the text found on chemical warning labels.

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